In Fear Social Advertsing

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In Fear Cinema Advertising

Odeon Cinema

Vue Cinema

Cineworld

In Fear Newspaper Advertising

i newspaper: Usually read by working lower class people. Could represent the target audience.

Metro newspaper: Free newspaper distributed in London train stations all over England. A cheap way to advertise and alert a wire audience to the existence of the film.

IN FEAR

In Fear is a 2013 British horror film released November 15th. It is a low-budget and was Jeremy Lovering's first time directing a film. This film stars Iain De Caestecker as Tom, Alice Englert as Lucy and Allen Leech as Max; they re not well known actors but the director believes starring in In Fear will open doors for them. Lovering only received a budget due to his willingness to experiment with making a film without a script. He also refused to tell the actors the ending to the film to ensure that he received genuine reactions from them. The production company behind the film are Big Talk Productions which has produced a lot of TV series and some films that didn't get a lot of attention. They have also produced some films starring Simon Pegg and Nick Frost such as Paul, Hot Fuzz and Shaun of the Dead. In the UK, Big Talk Companies is very established in The owner of this company is Nira Park who was a producer of In Fear alongside James Biddle. Right now the film hasn't won any awards but has been labelled 'Britain's scariest horror film'. It has been shown at the Sundance Film Festival in January 2013 and has been distributed globally by Studio Canal. The cameras used for this film were the Canon 7D and Arri Alexa. It is being shown at Vue, Cineworld and Odeon cinemas, however, it is only shown once a day and at only 8 of each cinemas.

In Fear: Posters, Production and Distribution Companies

Posters: Use of dark colours such as red and grey to create synergy

Production Companies: Well know British film companies, normally not related to global films.

Distribution Company:

Thor: The Dark World Merchandise

To help promote Thor's second film, Marvel used synergy throughout their merchandise. The merchandise can be bought by any fan easily and allows fans to have something related to the film. The cups, hat and stationary set would be aimed at mainly children or young teenagers as it would be more 'useful' to them. The actions figures, however, have a wider age range for an audience as anyone could buy them. Eventhough older people may not actually use the action figures, they may keep them as collectibles, mint in box, in hopes that they may be worth something in the future. The Lego game and action figures are an example of cross media convergence as Marvel and Lego have co-operated so that they can both make a profit off the marchandise.

Thor: The Dark World

Production

Director: Alan Taylor
Produced: Kevin Feige
Distributed by: Walt Disney Studios Motion Pictures
Budget:

Thor 2 has been long anticipated after its prequels Thor and the Avengers. Because of how successful its prequels were, Marvel decided to produce a sequel in hopes of making an even bigger profit.
It is Marvel's tent pole movie this year and they hope to make a marginal profit from it. It was released on 30th October 2013 and gained a lot of attention at the premiere at Odeon Leicester Square. The main stars of this production are Chris Hemsworth, Natalie Portman and Tom Hiddleston who play the three main characters; Thor, Jane and Loki. The actors involved in the film also contribute to attracting an audience as well known actors may influence an audiences decision to see the movie. The film was shot in London and Iceland and was seen as an extensive film project. The director also plays a part in encouraging an audience to view the film as Alan Taylor is known for directing Games Of Thrones which was a massive hit. It contains cross media convergence as it first started out as a comic that was then developed into a film and branches out into other areas of Marvel.

Marketing/Distribution

To promote Thor 2; The Dark World, Marvel released a teaser trailer in April 2013 which played for 106 seconds to entice the audience. It features the main characters from the prequel along with clips of main action scenes from the movie Later on in August of the same year, a second trailer was released which extends on the previous trailer, making audiences anticipate the movie. At the 2013 San-Diego Comic Con, Tom Hiddleston dressed up as Loki and introduced official footage from the film to further promote it. Disneyland also announced plans to create an attraction called 'Treasures of Asgard' which takes inspiration from the movie. Its audience has also helped to distribute the movie by advertising it on social networking sites such as Tumblr and Facebook.


        

In the month leading up to the release of the movie, various posters and advertisements were seen all over the UK. This includes advertisements in cinema's, on TV and posters; it has a massive marketing campaign. It is being advertised nation wide, mainly marketed in the UK and America. Above are posters shown in the UK and America. Synergy is used throughout the film posters for Thor. All the posters contain the same font alongside the Marvel logo above the title.They also feature the same people form the previous Thor movie with a new character to entice the audience. The main characters, Thor and Jane, are also seen wearing the same costume throughout the film posters. A colour scheme is also consistent in the posters. A light brown is seen in all the posters to create a similarity between them and alert the audience that they are promoting the same film. Lego helped to promote the film by producing a poster identical the first shown above but with Lego characters; badges with a Lego Thor featured and Lego actions figures of the characters which creates synergy To help promotes the film, action figures of the main characters from Thor are also being distributed from Marvel which is an example of cross media convergence. Gameloft also produced a game based on Thor: The Dark World for IOS and Android to appeal to a wider audience.

Exhibition

Thor was released all over the UK on October 30th  and November 8th 2013 in America. The film is going to be shown internationally into IMAX 3D cinemas internationally as it was digitally remastered into the IMAX 3D format. It made $109.4 million from around 70% of the worldwide marketplace.

Swede Presentation Summary

After completing our swede and showing our presentation, we reviewed what we did well and what we could improve on. After posting the swede on YouTube we managed to get 301+ views, various likes and a positive comment. We mentioned different things during our presentation that related to the film industry, which are listed bellow.

1. Convergent technologies

•  Production - We used the cameras and computer software to shoot and edit our film
•  Distribution - Used YouTube and other online resources to distribute our film
•  Marketing - Advertisements such as posters and social media to make people aware of our swede
•  Exhibition  - Posted the swede on YouTube along with social networks to get feedback 

     2. Tent pole movies 

•  A massive release of a movie that a company believes will make a huge profit to make up for the loss of money from other movies 
• Our swede would not be considered a tent pole movie as we didn't produce it to make a profit

     3. Prosumers

• Through the process of creating our swede, we became prosumers by consuming different types of media and producing our own swede

     4. Media Consumption

• We consumed a variety of different medias to develop our own swede and take inspiration from them

     5. Cross media convergence

• Different media that promote each other, they usually wouldn't exist without each other e.g. comics and films

     6. Synergy

• Different companies promoting the same film e.g. McDonalds Happy Meal toys promotes a  child's films but McDonalds is not related to the company who produced the film. Both products make money by promoting each other 
• Visual synergy - Consistent theme throughout; imagery, font and sound are the same for a movie; we didn't have synergy in our marketing but we know to use it in the future

     7. Audience 

• The people who view the film and give their feedback 

     8. Global distribution

• Making a film available for a world wide audience 
• By posting our film on Youtube we made it available to a global audience and not limiting who can view it 

Presentation

Freaky Friday Swede

Instagram Freaky Friday Ad

Freaky Friday Swede Bllboard Poster

Original Poster Pictures

Freaky Friday Swede

Roles:

- Brenda as Anna Coleman (Daughter)
- Senis as Tess Coleman (Mother)
- Yas as Harry Coleman (Son)
- RJ as Ryan (Fiancé)
- Yas as Pei-pei
- RJ s Pei-pei's Mom

Props:

• Mother - Suit/Punk girl clothes/ formal dress
• Daughter - Punk teenager clothes/ formal dress
• Fiance - Suit, tie, wig
• Son - Boy clothes, Snapback
• Pei Pei - chinese clothes, fan, chopsticks
• Pei Pei's Mom - chinese clothes, cookies, tray, chopsticks

Brenda:

RJ:

Senis:

Yasminn:

Storyboard:

This as our plan for the swede. It includes the shot types we planned to used and shows the story of our swede.

Process:

These photos show behind the scenes; us preparing to shoot by getting in costume and setting up the camera.