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Monday, 11 November 2013
Friday, 8 November 2013
How important is marketing, synergy and cross-media convergence to the success of Thor 2?
Marketing is an important feature that is bringing success to the movie Thor 2 from the use of Thor 2 themed merchandise such as clothing, stationary and many other products as well as the Disney Asgard Exhibit giving an awesome experience to children and families. This allows the movie to gain publicity through different ways of advertising tangible items and experiences. Also the marketing budget is around a quarter of the original budget giving the movie enough money to spread the news of the new movie release of Thor 2. Marvel Studios being owned by Marvel Entertainment which is overall owned by Disney as a conglomerate also provides the finance for every marketing and advertising aspect of the film. Hoping to make it a tent pole film, they are able to make deals with other companies such as Sony and Lego that can benefit them by using marketing as well as synergy. Fans all over the world can purchase these products that appeals to them in stores and online through other businesses and makes them as well as others want to buy more of Thor 2.
In regards to synergy, the whole visual representation of Thor 2 is aimed at the younger male audience with the lightning and computer graphics that depict action and adventure plus the blue shades in most of the billboard posters which give an overall theme that appeals to the young males. There is also the use of action figure collectibles that attracts the target audience. X Factor and TV show interviews such as the Graham Norton Show increases the publicity of the film giving awareness to potential viewers. These potential consumers benefit both of these companies /institutions despite the fact that they aren't really media focused which goes into cross media convergence.
The use of console games like Playstation, X box, PC and applications on mobile phones with Thor 2 iPhone and android Apps and Podcasts really increases the popularity of Thor 2 within the target audience, not forgetting music lovers with the Thor 2 soundtrack. Marvel comics also creates potential viewers as marvel comic fans are likely to watch the movies as another experience as opposed to just reading. There is also major hype within the Marvel characters in regards to the target audience where the Avengers, Iron Man 1,2,and 3, Captain America and the Hulk all create a bigger fan base to the world of Marvel. This suggests that the more movies they make about Marvel, the better the chance of gaining profit. However, are they really successful? So far, the box office number for Marvel Studios "tent-pole movie" is over $109 billion worldwide in less than 4 days which is a staggering amount for the movie which can cash in further millions when released in more countries. This proves that overall, the movie is bringing profit to the company and is likely to cover any movie losses over the year.
In conclusion, the movie Thor 2 is so far very successful from the amount of merchandise, adverts and profit from what is publicised and highlights the importance of cross media convergence, synergy and marketing to any film and industry.
In regards to synergy, the whole visual representation of Thor 2 is aimed at the younger male audience with the lightning and computer graphics that depict action and adventure plus the blue shades in most of the billboard posters which give an overall theme that appeals to the young males. There is also the use of action figure collectibles that attracts the target audience. X Factor and TV show interviews such as the Graham Norton Show increases the publicity of the film giving awareness to potential viewers. These potential consumers benefit both of these companies /institutions despite the fact that they aren't really media focused which goes into cross media convergence.
The use of console games like Playstation, X box, PC and applications on mobile phones with Thor 2 iPhone and android Apps and Podcasts really increases the popularity of Thor 2 within the target audience, not forgetting music lovers with the Thor 2 soundtrack. Marvel comics also creates potential viewers as marvel comic fans are likely to watch the movies as another experience as opposed to just reading. There is also major hype within the Marvel characters in regards to the target audience where the Avengers, Iron Man 1,2,and 3, Captain America and the Hulk all create a bigger fan base to the world of Marvel. This suggests that the more movies they make about Marvel, the better the chance of gaining profit. However, are they really successful? So far, the box office number for Marvel Studios "tent-pole movie" is over $109 billion worldwide in less than 4 days which is a staggering amount for the movie which can cash in further millions when released in more countries. This proves that overall, the movie is bringing profit to the company and is likely to cover any movie losses over the year.
In conclusion, the movie Thor 2 is so far very successful from the amount of merchandise, adverts and profit from what is publicised and highlights the importance of cross media convergence, synergy and marketing to any film and industry.
Wednesday, 6 November 2013
Thor: The Dark World Merchandise
To help promote Thor's second film, Marvel used synergy throughout their merchandise. The merchandise can be bought by any fan easily and allows fans to have something related to the film. The cups, hat and stationary set would be aimed at mainly children or young teenagers as it would be more 'useful' to them. The actions figures, however, have a wider age range for an audience as anyone could buy them. Eventhough older people may not actually use the action figures, they may keep them as collectibles, mint in box, in hopes that they may be worth something in the future. The Lego game and action figures are an example of cross media convergence as Marvel and Lego have co-operated so that they can both make a profit off the marchandise. 
Thor 2- The dark world
Produced by: kevin feige
Screenplay by: Christopher Yost, Christopher Markus, Stephen McFeely
Story by: Don Payne , Robert Rodat
Based on: Thor by Stan Lee, Larry Lieber, Jack Kirby
Starring: Chris
Hemsworth , Natalie Portman, Tom Hiddleston, Anthony Hopkins, Stellan Skarsgård, Idris Elba, Christopher Eccleston, Adewale Akinnuoye-Agbaje, Kat Dennings, Ray Stevenson, Zachary Levi, Tadanobu Asano, Jaimie Alexander, Rene Russo
Music by: Brian Tyler
Editing by: Dan Lebental , Wyatt Smith
| Studio: Marvel studio | |
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| Distributed by: Walts disney studios Motion Pictures Running Time: 112 mintutes | |
The Dark World is a 2013 American superhero film featuring the Marvel Comics character Thor. The world premier took place on October 22, 2013 at the Odeon Leicester Square in London.The film was released eight days later on October 30th . The sequel will also be released in US cinemas on the 8th of november 2013 as it is a worldwide release. The movie was so successful because it had a hude marketing campaign.
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Tuesday, 5 November 2013
Thor 2
Thor 2 is an important movie this year because it is a sequel that everyone is interested to see. The fact that it has a massive marketing campaign, a lot of people are aware of the day it comes out. Most individuals are interested in marvel and the comic . Thor 2 being those will drive everyone to the nearest cinema near their house on the 30th of October 2013. People are not wasting anytime to get their tickets making this movie a tent pole. In terms of the global audience, younger males will 100% enjoy this movie as its really made to be their cup of tea. When talking about technology GGI, special effects e.g 3D will make this movie more lovable. The Thor 2 premier was amazing , said by UK 2013 x factor contestants and others around the world.
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