Group 38

In Fear Newspaper Advertising

i newspaper: Usually read by working lower class people. Could represent the target audience.

Metro newspaper: Free newspaper distributed in London train stations all over England. A cheap way to advertise and alert a wire audience to the existence of the film.

In Fear OOH, Social Media and Online Advertising

The Metro

The Independent

In Fear has also been advertised in Film Festivals (Sundance - 20th Jan 2013) for publicity with reviewers and more importantly, distributors.

In Fear on Tumblr

In Fear Facebook Page

In Fear is a 2013 British horror film released November 15th. It is a low-budget and was Jeremy Lovering's first time directing a film. This film stars Iain De Caestecker as Tom, Alice Englert as Lucy and Allen Leech as Max; they re not well known actors but the director believes starring in In Fear will open doors for them. Lovering only received a budget due to his willingness to experiment with making a film without a script. He also refused to tell the actors the ending to the film to ensure that he received genuine reactions from them. The production company behind the film are Big Talk Productions which has produced a lot of TV series and some films that didn't get a lot of attention. They have also produced some films starring Simon Pegg and Nick Frost such as Paul, Hot Fuzz and Shaun of the Dead. In the UK, Big Talk Companies is very established in The owner of this company is Nira Park who was a producer of In Fear alongside James Biddle. Right now the film hasn't won any awards but has been labelled 'Britain's scariest horror film'. It has been shown at the Sundance Film Festival in January 2013 and has been distributed globally by Studio Canal. The cameras used for this film were the Canon 7D and Arri Alexa. It is being shown at Vue, Cineworld and Odeon cinemas, however, it is only shown once a day and at only 8 of each cinemas.

In Fear

In Fear, released today, features two people who drive around lost who are in for a treat to discover someone following them… The film's budget is no more than £50,000 directed by Jeremy Lovering known for doing TV series' and being assistant director for Hot Fuzz. The movie was produced by Nira Park known for Shaun of the Dead, Hot Fuzz, The World's End, Scott Pilgrim vs. the World and Paul and James Biddle known for Hot Fuzz and In Brudges as well as some TV shows. The movie also won no awards so far. The film is distributed by Ascot Elite Entertainment Group, Bir Fim and StudioCanal and filmed in Bodmin Moor in Cornwall, UK with a Canon 7D and Arri Alexa.