- Convergent technologies
- Production - We used the cameras and computer software to shoot and edit our film
- Distribution - Used YouTube and other online resources to distribute our film
- Marketing - Advertisements such as posters and social media to make people aware of our swede
- Exhibition - Posted the swede on YouTube along with social networks to get feedback
2. Tent pole movies
- A massive release of a movie that a company believes will make a huge profit to make up for the loss of money from other movies
- Our swede would not be considered a tent pole movie as we didn't produce it to make a profit
3. Prosumers
- Through the process of creating our swede, we became prosumers by consuming different types of media and producing our own swede
4. Media Consumption
- We consumed a variety of different medias to develop our own swede and take inspiration from them
5. Cross media convergence
- Different media that promote each other, they usually wouldn't exist without each other e.g. comics and films
6. Synergy
- Different companies promoting the same film e.g. McDonalds Happy Meal toys promotes a child's films but McDonalds is not related to the company who produced the film. Both products make money by promoting each other
- Visual synergy - Consistent theme throughout; imagery, font and sound are the same for a movie; we didn't have synergy in our marketing but we know to use it in the future
7. Audience
- The people who view the film and give their feedback
8. Global distribution
- Making a film available for a world wide audience
- By posting our film on Youtube we made it available to a global audience and not limiting who can view it
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