Director: Alan Taylor
Producer: Kevin Feige
Stars: Chris Hemsworth, Natalie Portman & Tom Hiddleston
Production Company: Marvel Studios
Rating: PG-13
Running Time: 112 minutes
Thor: The Dark World is a 2013 American superhero film featuring the Marvel Comics characters. The development of Thor: The Dark World began in April 2011, when producer Kevin Feige announced plans for a sequel to follow the film Marvel's The Avengers.The film was released on 30th October 2013 aiming to generate and maximise profit. the film will also be out in US cinemas 8th November 2013.
Marketing & Distribution
Studio/Distributor: Walt Disney Pictures
The world premier of Thor: The Dark World took place at Odeon Leicester Square London on October 22,2013. To promote the film Marvel Studios went through all the different advertisement campaigns possible, from comic books, billboard posters to hats and t-shirts. This would have helped them create awareness amongst their new and existing audience. In April 2013, Marvel released the first trailer which fits in nicely into the larger marketing push for Marvel. Furthermore in August 2013, Marvel released a second trailer for the film as part of Youtube's Geek Week. Thor: The Dark World has been advertised across the world in places like UK, USA & China etc. Synergy has been used within their advertisements, especially in the posters Marvel has produced. Elements like lightening, fire and similar colours are linked throughout the posters so the audience are able to find a connection and an idea of which film is being advertised.
Exhibition
International audiences will have the opportunity to see the film aswell. Alan Taylor’s sequel will be digitally remastered for the IMAX format and will be released in international theaters in IMAX 3D on October 30th 2013.
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